PCHi China will welcome visitors to the Guangzhou Jinhan Exhibition Centre on February 24 with both international and regional exhibitors and a programme of conferences on marketing trends and formulation workshops.
Five conference themes
This year’s programme has five major themes: techniques; regulation; formulation; new technology and marketing trends.
Within the techniques and new technology platform, industry insiders from international companies such as Croda, Unilever and Rohm Haas will present a number of seminars on toxicology, spas, and new actives in the fields of anti-ageing and whitening.
The regulation programme will focus on topics that specifically affect doing business in China, according to the organisers.
Representatives from China’s Ministry of Health, Guangdong Food and Drug Administration and China’s Cosmetics Quality Assurance Committee will all be present to update visitors on the current regulatory environment.
All things formulation will be tackled in three workshops, each lasting two hours long.
Participants will be taken through topics such as rheology and texture analysis, and the format also allows visitors to obtain an exclusive preview of the latest innovations hitting the market.
New technologies get a further feature at the event with a separate area of the exhibition hall dedicated to new product launches.
Exhibitors in the new technologies area have been chosen by a panel of industry experts who will also decide on the winner of the Best New Technology award to be presented during the exhibition.
The last to be tackled during the three day event includes marketing trends, challenges and opportunities for those wishing to do business in the region.