In-Cosmetics Asia focuses on skin lightening trend

By Simon Pitman

- Last updated on GMT

Related tags: Cosmetics

The forthcoming In-Cosmetics Asia expo will spotlight one of the biggest trends in the region, and one that is fast spreading worldwide – skin lightening.

This year In-Cosmetics Asia will be taking place in Singapore on 13 – 15 October, where the spotlight will feature a conference that will be held on the second day of the event.

The organisers claim that the Skin Whitening Conference is essential for industry players that want to update their knowledge on this important, fast growing and rapidly developing category, which has proved particularly popular with Asians seeking a more youthful looking glow to their skin.

Presentations from major players

The spotlight will include presentations from some of the most innovative and dominant players in this category, including Croda, DSM Nutritional Products and Shiseido.

Specific speakers at the conference will include Dr. Shinji Inomata, senior manager of functional cosmetic ingredients development and Shiseido who will give a key note presentation on the Dermatological Function of Dark Spots.

Aimed at any personal care companies launching products in the skin whitening category, the conference is geared towards formulators, bench chemists and research and development specialists, as well as those involved in regulatory processes.

Melanin control to UV protection

The contents of the conference programme will concentrate on all aspects of the skin whitening process, from melanin control to UV protection and exfoliation.

Likewise it will also go into detail about efficacy testing, quality and safety control, as well as focusing on substantiating product efficacy tests and fulfilling regulatory requirements for this area.

There will also be a segment devoted to the characteristics of the market category in Asia, outlining the sort of products that are already on the market, the varying types of product claims, the pricing and latest formulation technologies.

Asian skin lightening market worth €13bn

The skin whitening market has been fast growing since the 1970s in Asia, where it is currently valued at €13bn, but in more recent years it has become a global phenomenon because of its association as an anti-ageing treatment.

“Skin whitening remains a controversial topic, given the active ingredients historically used,”​ said Sarah Gibson, exhibition manager at In-Cosmetics Asia.

“However, Asian consumers are becoming better educated, demanding hard facts and proof that these products work, hence the need for manufacturers to reinforce the efficacy aspect as well as providing scientific evidence.”

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