Nu Skin launches first ageLOC product in Japan

By Katie Nichol

- Last updated on GMT

Related tags: Nu skin, Marketing, Dna

Direct-selling company Nu Skin has launched its Future Serum in the Japanese market, the first ageLOC product to be made available in Japan, as part of a global product roll-out.

The Future Serum is part of the ageLOC transformation range which was introduced to distributors at the company’s global convention at the end of October.

The first ageLOC product, Galvanic Spa facial gels, was introduced in the US last January, and additional ageLOC ranges, including nutritionals, are expected in 2010, said Jordan Karpowitz, senior manager of public relations at Nu Skin.

The launch of the future serum in Japan (where it is marketed as genLOC), is just one phase of a global product roll-out of the daily skincare system that comprises four ageLOC products; Future Serum, Gentle Cleanse & Tone, Radiant Day and Transforming Night.

“We continue to believe that ageLOC will be the biggest global product launch in Nu Skin history, and we are pleasedto begin the roll out in Japan,” ​Truman Hunt, President and CEO of Nu Skin said in a statement.

Japanese anti-ageing market

According to market research company Euromonitor, the Japanese anti-ageing market grew by 20.1 per cent between 2003-8, and was valued at ¥151bn (€1.15bn) in 2008.

Speaking of the company’s decision to launch the skincare system in Japan ahead of other countries, Karpowitz told CosmeticsDesign-Europe.com: “The anti-ageing market is a global megatrend. However, Japan represents Nu Skin’s largest market, contributing about 36 per cent of revenue.”

Research showed effect on youth gene clusters

Research carried out by Nu Skin scientists presented at the annual scientific meeting and technology showcase of the Society for Cosmetic Chemists earlier this month, revealed the effects of a proprietary ingredient on groups of genes related to youthful skin.

“Nu Skin used gene chip technology to identify functional groups of age-related genes which we call ‘youth gene clusters,’”​ said Helen Knaggs, vice president of Nu Skin global research and development.

The study showed that salicin, a proprietary active ingredient in the ageLOC transformation products, is capable of resetting the activity level of genes within these youth gene clusters, which Nu Skin scientists believe can reduce the appearance of ageing by better protecting the skin from environmental damage.

The paraben-free Future Serum claims to address more signs of ageing than any other single Nu Skin Product.

According to the results of a third-party study, subjects who used the Future Serum twice a day for 12 weeks reported a 66 per cent improvement in skin structure and lifted appearance, and a 73 per cent improvement in skin radiance and brightness.

Related topics: All Asia-Pacific, Market Trends, East Asia

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