Promise of fair and flawless skin key to targeting Asian market

By Katie Bird

- Last updated on GMT

Skin whitening and anti-acne products provide good opportunities for global companies targeting the Asian market as fair and flawless skin is a top priority, claim organisers of the upcoming in-cosmetics Asia trade show.

The trade show held this November in Bangkok will feature an educational event focusing on three of the most important segments within facial beauty for the region – anti-acne, anti-ageing and skin whitening.

Anti-acne – strong growth predicted

According to the show organisers, the pollution and humidity of the region has aggravated the skin problems of many consumers leading to the popularity of anti-acne products.

Euromonitor figures for 2009 place the value of the anti-acne market in Asia Pacific at $119.5m (€95m), and predicts this will rise by over 17 per cent to $140.1m by 2014.

The conference will see Dr Alain Khaiat, President of Seers Consulting, examine the Physiology of Acne, as well as Dr Simon Young, Director of Regulatory and External Affairs at Unilever Asia who will look at the Acne Regulations in Asia.

Dr Johann W. Wiechers, President of JW Solutions, will finish the session with a look at whether the problem can only be solved with complex formulations.

Skin whitening focus

Skin whitening is another area where global companies can make inroads into the Asian market.

With accelerating growth since the 1970s, the market for skin whitening products in the continent is estimated to be worth $18bn.

The role of antioxidants in skin whitening products will be explored during the conference by Dr Nopadon, President of the Thailand Dermatology Society at the University of Chulalongkorn, Bangkok, with his talk entitled ‘Antioxidants: from In-Vitro to In-Vivo’.

In addition, marine plant extracts and their effect on melanogenesis will be examined by Romauld Vallee, Scientific and Industrial Manager at Codif International and Fabrice Perin, Director at Spin Control Asia, will take a look at non invasive measurements of skin colour.

The day-long conference will also look at the anti-ageing sector with talks investigating the role of genes in skin ageing, while taking a look at the stratum corneum and differences between Asian and Caucasian skin.

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