HBA Package Design Awards reward orginality and creativity

By Simon Pitman

- Last updated on GMT

Related tags: Sustainable packaging, Packaging, Cosmetics

The grand award of this year’s HBA International Package Design Award Competition was given to L’Oreal Paris for its Paris True Match roll-on make-up applicator.

L’Oreal’s applicator has won several awards this year, including best make-up packaging innovation at the PCD show in Paris, in February this year.

The design for this packaging is highlighted by a small sponge on a tiny roller applicator supplied by Alcan Packaging Beauty, that provides a thin, even layer of foundation which is said to be particularly easy for the user to apply.

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L'Oreal's True Match Roller

A total of ten award categories

The awards were presented during the HBA show, held in New York last week, and also acknowledged winners in nine other categories, including the prestige and mass sectors of cosmetics, fragrance, personal care and skin care.

There was also a dedicated award for green packaging.

The awards were selected by the Committee of 100 - a panel of judges comprising designers, suppliers and marketing professionals, charged with singling out from the many entrants the final list of winners.

This year the criteria was originality, concept, creative use of new materials, components and decorating processes, technical competency and effective brand messaging, the show organizers said.

Chicago Packaging : Green packaging award

As all things sustainable and eco-friendly is very much the flavor of the moment, all eyes were on the award for green packaging, which went to the paperboard specialist Chicago Paper Tube & Can Company.

It provided the packaging for Shea Radiance’s Pure Shea Butter brand, which scooped the prize for its innovative use of paperboard material and eye-catching, elegant design.

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Pure Shea Butter, by Shea Radiance

Chicago Paper Tube & Can Company president John Dudlak, told CosmeticsDesign.com USA that he was delighted about the award for the company and stated that the company is working on other potential product lines.

The Pure Shea Butter packaging is made from 90 percent recycled waste and 85 post consumer waste, and contains a special lining that allows the package to contain oil-based products.

“We are now working on a similar package that would be able to safely contain water-based products, which I believe is the next logical step for the development of this product line,”​ Dudlak said.

All of the prize winners...

Other winners included the new packaging for the RE9 Advance anti-aging skin care line from Arbonne, which was supplied by Dallas-based Fusion Packaging, for the prestige skin care segment, and the mass skin care award went to L’Oreal Paris for its Go 360º Clean.

The mass cosmetics award also went to L’Oreal, for the Paris True Match Roller, while the prestige cosmetics awards went to Eye Steppes, by Jane Iredale.

For the fragrance category, the prize for the mass segment went to Hanae Mori Beauty Solid Perfume Ring by International Cosmetics & Perfumes, while the prestige award went to Bella Una, by Calm and Scents.

Rounding off the prizes, the award for mass personal care went to Signature Collection Men by Bath & Body Works, while the prestige personal care went to went to Hapuna Keratin Retexturizer Stylist Caddy by Paul Brown Hawaii.

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