New hinge-free compact introduced by Jackel

The ‘Reverso’, which was on display at Luxe Pack Monaco this year, is a compact consisting of two parts that are linked thanks to several intertwined strips of paper, material or fake leather that replaces the hinges.

The hinge-free compact design has been developed stringently by Jackel’s engineering department and was inspired from a glasses case, a spokesperson told CosmeticsDesign-Europe.com.

The compact offers a double surface for which the company claims makes it easily customisable and it can be maintained in an open, stable position thanks to the magnetic system.

It is composed of a mirror, four pans and one cavity for applicators.

“For this specific pack, we added magnetic brushes for the application that won’t fall out during the 360 degree case rotation,”​ the spokesperson said.

The compact has been filled with the company’s ‘One Touch Collection’, which is its new make-up formula for lips, cheeks and eyelids, all in one.

Acquired by the Li & Fung Group earlier this year, Jackel said the new collection’s rich but greaseless texture allows a finger application on the three areas of the face for a light and satin result.

The trading firm bought Jackel back in May and said the acquisition will complement its existing health, beauty and cosmetics business, with a view of growing this new segment for the firm, particularly with its strong presence in Hong Kong.

Jean-Stanislas Orlowski, founder of Jackel France, was positive after the deal was struck, seeing it as a great chance for Jackel to take advantage of Li & Fung’s resources.

“We are facing new and exciting challenges and we are looking to the future by focusing on innovation, industrial expertise, global logistics and sustainability to name but a few key areas of focus,”​ he said.