Coty ends the year on the acquisition trail

By Andrew McDougall

- Last updated on GMT

Related tags: Bric, Brand management, Coty

Coty has ended the year logging acquisition after acquisition in order to balance its portfolio and achieve its targeted market growth.

In the last few months, the cosmetics firm has acquired the services of Germany-based Dr. Scheller Cosmetics, Calvin Klein’s Color Cosmetics, OPI, philosophy and TJoy.

“This is an exciting and dynamic time at Coty. We are always acting out our motto faster, further, freer and acquisitions are a big part of that. These acquisitions are a natural extension of Coty’s strategy to offer a well balanced portfolio of brands,”​ a Coty spokesperson told CosmeticsDesign-Europe.com.

Building the brand

The company states that it is always looking for expansion opportunities and that they are a way for Coty to continue building its brand.

“With the acquisition of Dr. Scheller Cosmetics, part of the Coty Beauty division, Coty will strengthen and expand its market share in Germany in the color cosmetics segment thanks to the DSC’s Manhattan and Manhattan Clearface brands,”​ the spokesperson continued.

The acquisition of OPI will enhance its nail care portfolio, according to Coty, and it will provide new distribution channels to salons and professionals, highlighting the Nail Lacquer chip-resistant formula as a key product.

The purchase of philosophy is seen as a significant addition to its Prestige division by Coty, and the company hopes for significant growth potential in the US as well as providing tremendous opportunities in the international markets as well.

The New York-headquartered company also found TJoy to be a company with a complementary product portfolio and respected brands, as well as being attracted by its presence in the Chinese market.

Coty anticipates further growth

Coty expects further growth to continue through next year too, stating its aggressive strategy has always been to grow organically and externally, move beyond fragrance and expand further into the skin care and color category.

Its plan outlined for the following year is to continue to expand in key emerging markets including Brazil Russia, India and China, which Coty says is because collectively BRIC makes up almost one-fifth of the world beauty market or equivalent in size to the American beauty market.

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