Shiseido makes management change ahead of global growth plan

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Shiseido has announced that it will appoint Hisayuki Suekawa as its president and CEO, replacing Shinzo Maeda, who will become chairman.

The skin care company made the decision in a special board of directors meeting held today and will implement the changes as of 1 April 2011.

The Japan-based firm, which is currently promoted in 83 countries, made the decision as it looks to get into a 'growth trajectory’ and becoming a global player which represents Asia.

“My intention is to further advance the reforms started by President Maeda. My top priority is to work tirelessly on the implementation of the new 3-Year Plan,”​ said Suekawa.

“Furthermore, to establish Shiseido as a global corporation in both name and substance, I plan to build close relationships with all stakeholders to develop Shiseido into an even greater force in the world,”​ he added.

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