Appointing IMCD group as distributor, Zemea will now be sold in Australia, New Zealand, Turkey, Poland and South Africa.
As well as distributing to the newly authorized countries Australia, New Zealand, Turkey, Poland, and South Africa, IMCD also oversees the distribution of Zemea in France, the United Kingdom, Ireland, Belgium, the Netherlands, Norway, Finland, Sweden, Denmark, Luxembourg, Russia, Estonia, Latvia, and Lithuania.
“This partnership is founded on a common commitment to meet our customers’ needs”, stated Steve Hurff, vice president of sales, DuPont Tate and Lyle, adding that ICMD was well positioned to serve all cosmetics, personal care and cleaning products customers in these countries, “with its strong ingredient platform [and] market knowledge”.
DuPont Tate and Lyle has also entered in to the South American market for distribution of Zemea with Sarfam appointed as the distributor.
“Brazil is one of the world’s most dynamic markets for cosmetics and personal care products with several segments enjoying double digit growth rates. The ability to have Sarfam supply Zemea locally is important to our customer base”, commented Rose Durham, marketing manager, DuPont Tate and Lyle.
100 per cent bio-based
Claiming it to be 100 per cent bio-based, Zemea propanediol is a corn-based alternative to petroleum-based glycols, which has been accepted as coming from natural origin by Ecocert, the French certification body for sustainable development.
Companies seeking certification from Ecocert are expected to ensure that 95 per cent of the total ingredients are of natural origin and 10 per cent are organic.
Highlighting that the ingredient is derived from corn sugar, a renewable source, the company has also stated that production consumes approximately 40 per cent less energy than its petroleum-based counterpart.
In personal care and cosmetics formulas such ingredients are included as moisturising agents and emollients. In addition, Zemea propanediol can be used as a solvent for naturally derived extracts, according to the company.