The Astalift skin care line was launched in the domestic market of Japan four years ago, followed by the China market in 2010. According to Fujifilm the launches have been extremely well received in those markets, encouraging it to now branch out into Europe.
Fujiflim will co-ordinate the launch of the line from its European headquarters in Dusseldorf, Germany, and is expecting to roll out the line in the major western European markets during the course of next year, starting with Germany, UK, France and Spain.
“Even though we are entering a market which is new to us, we have good reason to believe in solid growth and enduring success." Junji Okada, managing director of Fujifilm Europe. “Entering the skin care market is a great chance for us to expand our business in Europe.”