Baby care sector to reach new heights by 2017

Moreover, the market researcher says by 2017, the segment will further consolidate its position with 93.2 percent of the market share with the EMEA region to maintain its lead position in terms of revenue and Latin America expected to have the fastest growth rate of 8.9 percent.

“EMEA is expected to enjoy 34.7 percent of global baby care market revenue share in 2017 followed by Asia-Pacific​.”

Currently, toiletry manufacturers P&G and Kimberly-Clark are said to be dominating the segment with J&J falling in third in line with its range of baby skin and sun care, hair care and bath products.

Trends​

According to the market researcher, growth in this sector is being fuelled by the growing population in developing nations and an increase in disposable income due to the average age of parents across the globe increasing.

The baby care market has in recent years witnessed a growing trend in baby specific products, especially baby cosmetics, which are organic in terms of ingredients used and poses no threat to baby's health.

“Baby skin care and toiletries are major segments of baby care market with high market share and positive future outlook​,” the report states.

Currently, the baby hair care segment has small market penetration, however it is another area expected to grow healthily in the near future.

Meanwhile, as the baby sun care segment remains a relatively small market, the market researcher says the increasing trend of using shower gel as preferred bath product for babies is creating a positive future outlook for this segment.