Shiseido launches new mascara with camellia oil

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Shiseido launches new mascara with camellia oil
Shiseido has developed a new mascara featuring camellia oil, that the company says provides moisture to the lashes and lasts up to 16 hours.

According to the global cosmetic giant, the ‘Perfect Mascara Full Definition' acts as a dual-textured brush, coating every lash while the firm tip captures tiny lashes to add volume, separation and length. Its non-clumping formula allows for multiple, smooth coats.

Camellia seed oil comes from the plant Camellia oleifera that grows in the mountains of South Eastern Asia. In recent years, the oil has been found to be a natural alternative for replenishing natural nutrients of the sebum in the skin and supplying moisture.

This particular oil works well in cosmetics and is mild on the skin, as its major component, oleic acid triglycerides is the equivalent to a person's natural sebum.

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