Indian cosmetics market poised for 17 percent growth during 2011-15

By Katie Nichol

- Last updated on GMT

Related tags: Skin care products, Western culture

Indian cosmetics market poised for 17 percent growth during 2011-15
Rising purchasing power and fashion consciousness are driving the cosmetics sector in India, which is currently estimated at INR 261.4bn (EUR 3.91bn) and anticipated to grow at a CAGR of around 17 percent during 2011-15, according to a new report from Rncos.

 ‘Indian Cosmetic Sector Forecast to 2015’ highlights that the market has been boosted by media promotion and the rising influence of western culture, a trend which is expected to continue in the future.

Shushmul Maheshwari, chief executive of Rncos, told that as Indian consumers are becoming more conscious of their looks, they are looking for tailored products to fulfill their specific needs, with demand in the market not just limited to traditional products such as talcum powder and fairness creams.

 “Anti-aging products, skin-brightening products, advanced hair care products like conditioners and hair colours are some of the cosmetics that are proving popular in India​,” he said.

Use of skin care products has grown considerably

Maheshwari notes that the use of skin care products in the country has grown considerably due to factors such as rising disposable income and the wider availability of different products, whereas previously, the usage of skin care products was comparatively low.

Men’s grooming products are also increasing in popularity, according to the report, and the hair care market is forecast to become more prominent in the near future.

According to Maheshwari, fragrances and colour cosmetics are likely to witness maximum growth in India over the coming years. “Influence of the western world, the increasing working population and growing consciousness about looks and appearance are driving the growth in these segments​,” he said.

The report also revealed that Indian consumers are increasingly moving towards more natural cosmetics. Maheshwari attributes this to growing awareness of “chemical ingredients in cosmetics products and their hazardous effects on health and environment​”, together with the fact that “natural ingredients present in herbal cosmetics also enhance the skin’s biological function and provide nutrients necessary for skin and hair”. 

Various international cosmetic companies are present in India, including Avon, Revlon and L’Oreal, which has its own manufacturing plant in Pune.

Related news

Related products

show more



DSM Nutritional Products, LLC | 18-Feb-2019 | Research Study

Global pollution – and its effects on the skin – will continue to be a key consumer concern in 2019. With urbanisation showing no signs of slowing, more...

Discover the news – Symrise @ PCHI booth 4F66

Discover the news – Symrise @ PCHI booth 4F66

Symrise | 11-Feb-2019 | Product Brochure

Go Green with 100% Bio-based carbon pentylene glycol, learn more about our sea ingredient that helps oily and sensitive skin, find out more about our modern...

Instant Ageless Skin for Complete Selfie Satisfaction

Instant Ageless Skin for Complete Selfie Satisfaction

TRI-K Industries Inc. | 21-Jan-2019 | Technical / White Paper

Fision® Instant Lift from TRI-K is a natural, Cosmos approved, non-GMO solution that provides immediate skin firming to minimize the appearance of wrinkles...

Related suppliers

Follow us

Featured Events

View more


View more