Maider Gutierrez, dietary supplements manager at Frutarom Health told CosmeticsDesign-Europe.com that vitamin K2 K-7 is a relatively new concept with on-going research looking into its BFW benefits that the company feels will start appearing in the likes of anti-wrinkle products in the near future.
The supplements manager points to internal in vitro tests carried out in Japan last year, whereby she says the vitamin was found to increase collagen production in skin cells. The ingredient is said to be derived from natto, one of the richest natural sources of vitamin K2, which has been traditionally consumed in Japan for centuries.
In the meantime, Frutarom's focus is on bone health due to its confirmed approved claims, but assures this publication that "beauty from within is a recent development in which we are looking into."
Furthermore, Gutierrez reveals that there is already a growing demand for the supplement particularly in France and Germany and could generate the same interest from Western European cosmetic formulators if confirmed to be beneficial in BFW products.
Frutarom recently introduced a botanical acne solution to the market that it says combines scientific research with botanical ingredients used in Chinese medicine to target the treatment of oily skin that is prone to acne.
Traditionally, acne treatments have combined harsher active ingredients aimed at helping to dry the skin out while killing bacteria. However, the emergence of the natural personal care trend is pushing more consumers to seek out natural-based alternatives.
The company says that the development of the Z-Care formulation concentrated on the three main triggers for acne – oily skin, bacteria and DNA damage – all of which can lead to inflammation and infection of the pores, associated with acne break outs.