Baby boom in developing markets is driving trends

The report 'Baby Diapers Market: Market Size, Share, Growth, Trends and Forecast, 2012 – 2017’ expects global market figures to grow at a CAGR of 7.0 percent from 2012 to 2017, with the EMEA region maintaining the lead position with 34.7 percent of global revenue share, followed closely by the Asia-Pacific region.

Driving forces are noted to be an increase in parental disposable income and an increase in the average age of parents over the past few years.

According to the market researcher; "Higher aged parents are considered to be financially more stable and hence have more money to spend on their baby's care and convenience. In addition, a growing number of women entering into mainstream workforce has helped the baby care market grow, as the average disposable income of the family has grown​."

Influencing market trends​

In terms of trends; specific products, especially baby cosmetics which are organic in terms of ingredients and pose no threat to the health, are highlighted as coming to the forefront.

The report further notes that the largely fragmented sector is mostly dominated by toiletries manufacturers such Procter & Gamble and Kimberly-Clark; "P&G led the overall baby care product market."​

Kimberly-Clark is then highlighted as the second largest baby care toiletries manufacturer whilst Johnson & Johnson, with its large range of baby skin & sun care, hair care and bath products, is the third largest player.

Finally, the market researcher specifically focuses in on China's baby care market and addresses how brands and manufacturers can be more competitive when facing a high number of product safety scandals in the market, what brands and manufacturers should do under the new regulations, how to develop a high-end baby care sector in China, and which baby care opportunities in the lower tier cities are ripe for the taking.

To view that full report, please see here​.

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