Industry’s only Pan-Asian event moves up a gear for 2013

By Michelle Yeomans

- Last updated on GMT

Industry’s only Pan-Asian event moves up a gear for 2013

Related tags In-cosmetics asia Japan Asia

With just over seven months until the doors open for in-cosmetics Asia in Bangkok, interest in the show is said to be exceeding 2012 figures as exhibitor bookings are up 36 percent compared to this time last year.

According to the show's organisers, as total exhibitor numbers are expected to reach over 300 for the first time ever, this year is shaping up to be the exhibition’s most impressive event yet.

"Last year’s edition welcomed 5,136 visitors from 53 countries with China, South Korea, India and Japan all in the top ten. Of these visitors, 60 per cent were attending for the first time and 27 per cent of these represented companies that had never visited before, providing unparalleled opportunities for exhibitors to network and do business with new customers​."

Key cosmetic players including Beiersdorf, Chanel, Johnson & Johnson, L’Oréal and Shiseido are highlighted by organisers to have attended in-cosmetics Asia in 2012 and that now the focus for 2013 is on attracting even more formulators and R&D professionals from both Asia pacific and the wider international cosmetics and personal care community.

"The 2013 show builds on last year's success with new visitor attractions and an educational programme packed with never-before-seen topics in the latest ingredient developments and consumer trends that will provide visitors with the tools they need to achieve product success across different markets."

New exhibitors are said to include City Flower (Guangzhou) from China, Nippon Fine Chemical from Japan and Catalite from Thailand, Clariant is also reported to be returning to the show after a five-year absence.

“Eighty eight per cent of 2012 exhibitors said they were likely to attend this year’s show and we’ve seen a lot of interest in our ‘hand holding’ package which provides invaluable support for first-time exhibitors," ​says exhibition director, Sarah Gibson.

Organisers gearing up for the show with two mini events

To generate even greater interest in the run-up to the show, organisers of in-cosmetics Asia are also running two mini-events; the Indonesia Roadshow, in association with the Indonesian Society of Cosmetic Science on the 30th of August and The South Korea Conference, held at the same time as the Korean Design Beauty Expo on the 12th of September.

"Both these territories represent exciting opportunities for manufacturers. With a population of 250 million, Indonesia’s local cosmetics and toiletries market is booming and was up 14.7 percent in 2012 making the potential for business huge​," says Gibson.

In South Korea, the cosmetics market is highly sophisticated and arguably the most innovative in Asia, allowing manufacturers to take advantage of new ingredient launches to develop high-tech products. At these mini-events, selected exhibitors can meet with manufacturers and demonstrate the types of innovations that will be on show at the main in-cosmetics Asia show in October. 

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