Croda highlights skin hydration benefits of DuraQuench IQ

By Andrew McDougall and Michelle Yeomans

- Last updated on GMT

Related tags: Marketing

Ingredient supplier Croda used the in-cosmetics event in Paris to showcase new data for its patented skin hydration ingredient, DuraQuench IQ.

Marketing manager Laura Reilly tells how the ingredient works on a dual mechanism; forming a natural layer on the skin after application delivering hydration, and also regulating water, reinforcing the skin barrier.

The UK-based company introduced a new video at the show to bring the product to life and offer a more visually rewarding and engaging method to highlight the product.

Related products

show more

Reinventing Do-It-Yourself

Reinventing Do-It-Yourself

SEPPIC | 17-Feb-2020 | Technical / White Paper

DIY has been one of the major trends in beauty care in the last decade. Customers make the choice of the 100% homemade cosmetic. Thus, it seems this trend...

Flawless Selfie Ready Skin in Seconds

Flawless Selfie Ready Skin in Seconds

TRI-K Industries Inc. | 01-Feb-2020 | Data Sheet

Fision® Instant Lift from TRI-K is a natural, Cosmos approved, non-GMO solution that provides immediate skin firming to minimize the appearance of wrinkles...

Elementis:  NEW Clean and Natural BENTONE GELS

Elementis: NEW Clean and Natural BENTONE GELS

Elementis | 06-Dec-2019 | Product Brochure

Elementis offers rheology solutions for natural and D5-free cosmetics. 97% naturally derived BENTONE GEL® HS V contains an emollient with D5-like aesthetics....

Related suppliers

Follow us

Featured Events

View more


View more


Indie Pioneers Podcast

Indie Pioneers Podcast