Croda highlights skin hydration benefits of DuraQuench IQ

By Andrew McDougall and Michelle Yeomans

- Last updated on GMT

Related tags: Marketing

Ingredient supplier Croda used the in-cosmetics event in Paris to showcase new data for its patented skin hydration ingredient, DuraQuench IQ.

Marketing manager Laura Reilly tells how the ingredient works on a dual mechanism; forming a natural layer on the skin after application delivering hydration, and also regulating water, reinforcing the skin barrier.

The UK-based company introduced a new video at the show to bring the product to life and offer a more visually rewarding and engaging method to highlight the product.

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