DKSH strengthens its position in China with a new innovation centre

The company says it has inaugurated the innovation center in the southern city of Guangzhou, while its fifth sales office in the country will now be located in Chengdu, in Sichuan province, Southwest China.

The innovation center has been developed to help serve DKSH’s business partners in the personal care segment centered around the industrial zone comprising of Shenzen and Guangzhou, situated north of Hong Kong, as well as other parts of southern China.

 Innovation centre for the personal care industry​

The facility will provide a full range of tailor-made services to businesses involved in application testing, formulation evaluation, and development, together with quality analysis, to name a few areas.

The investment in the new operations will serve to strengthen its presence in the market and increase its innovation rollout in speciality chemical offerings to the personal care market, as well the food, pharmaceutical, and industry chemical sectors.

From Chengdu, the company says that it is eyeing further support and expansion for its client based into the Western China market, where the company says it has been experiencing significant growth in demand for its services related to speciality chemicals in a spectrum of industries.

 Building a comprehensive China sales network​

The sales office builds on a network that already extends to Hong Kong, Beijing, Shanghai and Guanghzhou, and extends the company’s geographical reach into a new region of this vast country.

“The investment in Chengdu is one of the key elements of our China growth strategy,”​ said Paul Chan, DSKH Performance Materials business unit manager in China.

“We will continue to invest in order to expand our market reach and provide the best market expansion services to our clients to explore their business through China.”​