Exo, Taeyeon sign endorsement deal with Nature Republic

- Last updated on GMT

South Korean-Chinese boyband Exo and Taeyeon of the pop group Girls Generation have become the latest bands to endorse the Nature Republic cosmetics brand.

The company intends to utilize the global popularity of the young pop stars by encouraging them to be the face of their products for at least the next two years.

The Korea-based firm has recently been using popular stars to support its brand, with Rain, JYJ, KARA and Jang Geun Suk previously appearing in their advertisements.

Nature Republic released the following statement: "We signed a 2-year endorsement deal with Girls' Generation's Taeyeon and idol group EXO who are receiving enormous popularity as Hallyu stars."

They also stated that they were interested in working Tayeon for her “pure and lovely” ​image, which fits in well with their brand concepts.

Related topics: Market Trends, East Asia

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