L’Oréal pinpoints professional segment in India with acquisition


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L’Oréal pinpoints professional segment in India with acquisition

Related tags Professional skin care Human skin color Management

Beauty behemoth L’Oréal has made its first ever company purchase in India as it looks to strengthen its presence in the professional sector with the acquisition of Cheryl’s Cosmeceuticals.

Company CEO Jean-Paul Agon has hinted, since the company reported its first half profits, that the possibility for acquisitions is always on the table for L’Oréal and this announcement, of the pioneer in professional skin care products and treatments in beauty salons across India, falls into this category.

Attractive opportunity

Headquartered in Mumbai, Cheryl's Cosmeceuticals was created in 1986 by Oscar & Cheryl Pereira and is today synonymous with skin care treatments and products across salons in India; and now becomes the first acquisition for L'Oréal in India.

In 2012, Cheryl's Cosmeceuticals had a distribution network spanning over 10 000 salons in India and a turnover of approximately 200 million Rupees (3 million Euros).

"This is an attractive opportunity for L'Oréal in India as it broadens the product offering of our Professional Products Division in this country to also include skincare products and services,”​ says Jean-Christophe Letellier, Managing Director, L'Oréal India.

“It will further enhance our leadership position in the very dynamic professional products market where we are present with our brands - L'Oréal Professionnel, Matrix, and Kerastase."

Time to flourish

"It has been a great adventure to bring to market a truly unique brand that has captured the hearts and minds of many thousands of salons,"​ adds Oscar Pereira, Director of Cheryl's Cosmeceuticals.

"It will continue to grow and flourish with L'Oréal."

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