Lubrizol ups its Asia focus with new centre in Singapore

The opening ceremony for the new laboratory facility marks yet another milestone in support of Lubrizol Advanced Materials' robust growth in the region, having seen strong demand for its skin cleansing products.

"With some of the fastest growing economies today centered in Asia, Lubrizol is proud to have taken yet another step forward in our commitment to this region,"​ says Dr Robert Graf, corporate vice president, research and development.

"As an organization, we take great pride in setting the benchmark for the product innovation and technical capabilities that our global customers have come to expect from Lubrizol.”​

Dr Graf adds that the opening of the new Innovation Centre in Singapore is a testament to the company’s belief in Asia's growth potential and its commitment to extend its innovations and technical expertise to its customers in Asia.

Increased focus​

The new Innovation Centre is home to application development and technical service for the Personal Care, Home Care and Performance Coatings businesses in Asia.

In particular, Personal Care technical support covers the areas of skin care, hair care, bath and shower.

"As we continue to increase our focus on the personal care, home care and performance coatings markets, we are delighted to reinforce our strategic presence in Singapore, one of the world's leading chemical hubs,"​ continues Bernard Wong, vice president Asia Pacific, Lubrizol Advanced Materials.

"In setting up our new Innovation Centre here, we will enhance our ability to respond more quickly to market demands and emerging trends in Asia. More importantly, we will also provide the much needed leverage that can help our customers extend their global reach and improve our operational efficiency collectively in this important growth region."​

Local backing​

The new centre has also attracted attention from the Economic Development Board of Singapore, which sees it as an exciting addition to Singapore's R&D ecosystem

Director of Energy and Chemicals,Eugene Leong, says: "To meet the demands of the Asian consumer, companies will have to develop solutions together with their business partners and customers.”​

“Singapore's diverse industrial base, such as the consumer and personal care industry, provides opportunities for Lubrizol to co-innovate with their customers here.  The growth of specialties builds on the capabilities and talent that Singapore has developed in the energy and chemicals industry, and this will add to the robustness of the sector and extend our leadership."​