The countdown has begun for this year’s in-cosmetics Asia event

By Simon Pitman

- Last updated on GMT

The countdown has begun for this year’s in-cosmetics Asia event

Related tags In-cosmetics asia South korea Japan

It’s now less than two weeks until in-cosmetics Asia opens its doors again at the Bangkok International Trade & Exhibition Center, from October 29 – 31.

This year’s event will be covered by a two-strong editorial team, who will be reporting on all the top new product launches, innovations, trends and the highlights from the conference programme.

The team of reporters will be conducting a series of interviews with exhibitors, event organiser Reed Exhibitions, as well as finding out from both exhibitors and show visitors what the main attractions are and how the event has evolved since 2012.

As well as interviews with top industry trend experts and consultants, top company executives and taking a look at the key ingredient launches at the event, you can also expect to see a photo gallery demonstrating some of the visual highlights.

Conference programme to key in on top trends

One of the highlights of this year’s event will be the free-to-attend conference programme, which focuses in on some of the biggest trends in what remains one of the fastest growing regions in the world for the cosmetics and personal care industry.

The marketing segment of the programme will drill down on key areas such as men’s grooming, digital marketing, cosmeceuticals, haircare and anti-ageing, as well as focusing on one of the most vibrant markets in the world, South Korea – which is also the country spotlight throughout the exhibition floor.

Market research company Mintel is showcasing its industry expert Vivienne Rudd, who will be giving a presentation that focuses on two very diverse groups – teen/tweens and seniors – and showing how to best capture their imaginations.

Where is anti-ageing going?

Just like in all other parts of the world, anti-ageing is massive in Asia Pacific, and Daniel Bone of Datamonitor will be offering up expert opinion about how this market segment is likely to evolve, according to latest formulation technology and consumer desires.

This presentation will also include key facts about this very important category, showing how it is developing in the Asia Pacific region, and contrasting that information with how the rest of the world's markets are performing.

In contrast to the target group for the anti-ageing market, in Japan a lot of focus is going into capturing the younger generation. Florence Bernardin from Information and Inspiration will highlight how inspiration is being drawn from the South Korean market to give younger Japanese consumers more choice in moving away from the all-in-one beauty approach, towards customised, multi-step products.

The in-cosmetics Asia will open its doors on October 29th​ to a significantly increased crowd compared to last year, and is expected to reach a record 300 exhibitors which should attract in excess of the 5,136 visitors who came to the show in 2012.

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