Solvay targets Asia hair care market with launch of natural condition polymer

By Simon Pitman contact

- Last updated on GMT

Related tags: Hair, Hair conditioner, Hair care

Solvay targets Asia hair care market with launch of natural condition polymer
Solvay’s cosmetics and personal care business division, Novecare, chose last week’s in-cosmetics Asia event as the launch pad for its natural-based hair care conditioning guar polymer in the Southeast Asia region.

Jaguar LS is said to be well suited for a wide range of shampoo and conditioner formulations and taps into a growing awareness and demand for hair care formulations that are free of silicones.

As in other global markets, Asian consumers are growing more and more aware of the potential environmental impact of silicones, which are particularly used in a wide range of hair care products.

Pressure for silicone-free hair care formulations

“Consumers are putting pressure on hair care manufacturers not to include silicones in the formulations, which is why this kind of ingredient is likely to become increasingly popular in the Asia region as a whole,”​ Martin Lee, Solvay Novecare Asia Pacific regional director told Cosmetics Design at the in-cosmetics event.

“We predict that that the ingredient is likely to be picked up by formulators all over the region, but is likely to be most popular in markets such as Japan and China.”

Jaguar LS is said to provide active delivery and is particularly transparent for transparent formulations, while also being non-toxic and showing exceptional conditioning properties for all hair types, including damaged, coloured and bleached.

But on top of its functionality, it is also said to have significant cost efficiencies that can be gained in the overall formulation.

Less surfactants means lower formulation costs

“Although the ingredient is not the cheapest option on the market, it can help contribute to lower overall formulation costs because it needs less surfactants and has better overall performance,”​ Lee said.

The company says that in trials and test formulations, the ingredient has proven to contribute to best in class conditioning, good foam volume and formulation flexibility, while providing a highly viable silicone-free option that is suited to natural hair care formulations.

In line with the suitability for natural formulations, it is also said to be efficient with a wide range of anionic and amphoterics, including EO-free surfactants.

Related topics: Formulation & Science

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