in-cosmetics Asia celebrates its most successful event

By Andrew MCDOUGALL contact

- Last updated on GMT

Related tags: South korea, Korea

in-cosmetics Asia 2013 its most successful show-to-date with 6,007 unique visitors from across Asia and beyond, a 16 per cent uplift compared to 2012 and here is an exclusive CosmeticsDesign-Asia.com video from the show.

Visitors hailed from all corners of the globe, with Malaysia, China and South Korea the top three represented countries outside Thailand.

The three day event also featured more Marketing Trends Presentations, Workshops and Innovation Seminars than ever before, as well as a new Packaging Zone, Country Focus and Product Trails.

The Innovation Zone was a hub of activity where visitors could see 37 ingredient launches from the six months leading up to the show and test 22 exclusive formulations whilst Mintel ran live demonstrations on the theme of segmentation by generation, with cosmetics targeted at different age groups.

Show organisers were very pleased with the event and plans are already underway for the next in-cosmetics Asia which takes place in Bangkok on 4 – 6 November, 2014.

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