UBM Asia launches Thai beauty show

Related tags Asean economic community Southeast asia

A key exhibition organiser in Asia, UBM, has announced its intention to launch a further show in Thailand, 2015.

UBM describes the ASEANbeauty show as the ‘first premier international beauty trade show for South East Asia’, and it is scheduled to take place at the Bangkok International Trade and Exhibition Centre on 8 – 10 April 2015.

ASEANbeauty will be based upon a core programme of seminars and educational workshops.

Explaining the location choice for the show, organisers highlighted Thailand’s strong economy: with 70 million potential consumers, the market in Thailand for beauty and personal care products grew 8% in 2012, UBM noted.

“There are many opportunities for both international as well as domestic companies in this vibrant market, which values new and innovative products,” said show organisers.

“A wealth of natural resources, low-cost skilled labour and regional economic integration with the ASEAN Economic Community by 2015 have attracted businesses keen to explore the vibrant new domestic markets that are emerging in ASEAN countries,” they concluded.