Western consumers are now demanding skin care influences from Asia

This content item was originally published on www.cosmeticsdesign-europe.com, a William Reed online publication.

By Andrew MCDOUGALL contact

- Last updated on GMT

Related tags: Skin care, Dow corning, Skin

It is important for ingredient suppliers to stay relevant and follow the trends – which in skin care right now, is coming from Asia…

Speaking to Cosmetics Design, Dow Corning’s Stewart Long explains how important it is for silicon firms to keep abreast of the latest consumer trends in order to stay relevant and deliver what the consumer wants now, and develop future innovations for 5-10 years’ time.

“We are now seeing Japanese and Korean trends now affecting the Western trends in skin care,”​ says the skin care specialist.

“Consumers are much better connected, and this means we know all about skin care from Korea and Japan, or hair care in Brazil – all big markets.”

The textures and experiences related to products in Asia are different to what is experienced in the West, and because of technology consumers are now more aware of these and demand them in the West.

The challenge for ingredient suppliers is to connect to the consumer, says Stewart, so that they can offer the right product to their customer.

“It is really important to connect with the consumer even if you don’t deal with them directly to understand what motivates them to buy products and this then shapes our future innovation – we need to be relevant,”​ he adds.

Dow Corning launched its ES5600 skin care emulsifier at the in-cosmetics show in Hamburg, influenced by Asian trends as it has lower viscosity and allows for lighter formulations.

Related news

Related products

show more

Sensiva™ go natural,a protector without compromise

Sensiva™ go natural,a protector without compromise

Ashland Global Holdings Inc | 24-Jun-2022 | Technical / White Paper

Consumers are increasingly buying natural, organic beauty and wellbeing products as noted from the increasing number of product launches with natural claim...

Formulating for Clean Beauty

Formulating for Clean Beauty

Elementis | 26-May-2022 | Product Brochure

Water scarcity and water pollution continues to be a concern for the environment. Every year, about 130 tons of microplastic particles from personal care...

Caressense™ biofunctional, powering ageless beauty

Caressense™ biofunctional, powering ageless beauty

Ashland Global Holdings Inc | 01-May-2022 | Data Sheet

For the first time, Ashland researchers reveal a natural bioactive that can activate skin’s sensors of touch, the piezos, to release “feel-good” and anti-aging...

Related suppliers

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast