Kids’ sun cream needs to be fun
“Make creams more fun for kids,” advised beauty industry trends forecaster Antoinette van den Berg at the recent in-cosmetics industry event, urging sun care manufacturers to meet specific consumer group demands.
Skin whitening in India
In a country which reportedly got through 233 tonnes of skin-whitening products last year as consumers strive to achieve paler skin, Indian consumers might be expected to be already well aware of the value of sun protection; but a recent L’Oreal’s study appears to suggest otherwise.
Scientists have identified key elements of the ultraviolet radiation (UVR) activated pathway and how a specific protein can mediate the skin’s response which could lead to better methods of protecting the skin from sun exposure.
Getting suncare message over to teens
Scientists have found that youngsters are more likely to address sun protection behaviour if skin appearance and beauty effects are highlighted as opposed to messages displaying a skin cancer risk.
Asia sun care conference
The inaugural Sun Protection & Anti-ageing Skin Care Conference Asia kicked off in Singapore and was received positively overall as attendees agree that catering for particular demographics needs dedicated scenarios.