BRB Silicones to highlight trend for clear formulations in Asia

The Netherlands-based company says that the trend has developed from the fact that Asian consumers naturally gravitate towards clear formulations because of the perception that they will be more cooling and soothing to apply to the skin in hot weather and high humidity.

As a result, many different types of cosmetic and personal care formulations are making the clear formulation trend, which consumers are picking up on.

BRB Silicones says it will demonstrate a cross-section of clear formulations at the event, that include shampoos, conditioners, moisturizers and sunscreens, just to mention a few.

Specific formulations to be unveiled at the event will include:

• Fresh Effect CC Cream
• CC Leave In Hair Conditioner
• Daily Care Moisturising Shampoo
• Perfectly Clear Gel Moisturizer
• Deep Moisturizing Shea Body Butter
• Clear Sun Mist
• Total Repair Clear Rinse Off Conditioner

• Clear gel with 3D Unishapes

With respect to the men’s skin care category, the BRB silicones team notes:

The BRB Silicones formulation team say that in particular it has been the men’s skin care category in Asia where demand for clear formulation has been particularly high.

“The trend for emulsions in skin moisturizers is moving towards a cream-gel texture. A cream-gel emulsion is a light weight emulsion with semi-transparent appearance. It brings enhanced compatibility with an oily skin which is the most common skin type in Asia.”​

Although silcones have come under criticisms over the fact that they are not derived from renewable sources, formulators continue to include them because they deliver sensory benefits such as lightness, softness and a good texture, that is hard to beat with alternative ingredients.