The skin care line was founded in 2007 by stylist Linda Rodin and has been developed into a leading niche skin care line based on high grade natural oils, having been influenced by luxury Italian beauty aesthetics.
Estée Lauder has targeted this acquisition because it specifically taps into the fast-growing sub category of luxury skin care oils, which has become popular worldwide because they are natural-based and deemed to be effective.
Brand available in major luxury retailers worldwide
Currently the brand is sold in select high-end, trend-setting boutiques and specialty-retail channels, including Barney’s New York, Colette and Liberty of London.
The highlight of the Rodin skin care line is its luxury face oil, which is formulated with a combination of 11 different oils, derived from both flowers and botanicals.
The rest of the line incorporates many of the same 11 essential oils, including body oils, hand and body cream, perfume and soap, as well as a hair oil developed in partnership with hairstylist Bob Recine.
Brand to be managed by John Demsey
“With its luxurious product line and strong creative point of view, we believe it has the potential to be a high-growth global skin care brand that strategically enhances our portfolio,” said Fabrizio Freda, president and CEO of Estée Lauder.
The brand will be managed and overseen by John Demsey, Estée Lauder’s group president, who is responsible for some of its leading brands, including Tom Ford, MAC, Bobbi Brown and Smashbox. The acquisition price was not revealed.
Back in August Estée Lauder CFO Tracey Thomas Travis stated that M&A activity was currently a high priority for the company, stating that the company would be reserving flexibility with respect to its options.
Acquisition of Le Labo fragrances
Only two weeks ago, the company confirmed that it was lining up the acquisition of prestige fragrance company Le Labo.
The acquisition deal, announced earlier this week by Estée Lauder, comes as no surprise since CFO Tracey Thomas Travis recently called mergers and acquisitions “a high priority” for the company.
Le Labo, known for mixing fragrances on-demand, providing incomparable service and the exclusivity of its scents, will be also be managed by Demsey.