DSM's move into 'instant graification' sees it to 2nd place in Best Ingredient Award

Initially launched at in-cosmetics in Hamburg back in April, the Valvance range has been praised for delivering 'immediate perceived effects in look and feel'.

Following the win, Cosmetics-Design-Asia caught up with DSM’s Dr. Wang Chang at the show to talk about why the company, with a background in developing long term solutions like anti-wrinkle and UV filters, risked investing in this new field.

The regional marketing manager explained that the company discovered consumers were looking for instant gratification and was confident it could build on its' expertise to cater to this demand.

“After researching the market, we discovered that it was all about instant gratification; we knew we needed to create something​,” Chang told this publication.

Despite competition being fierce in this category, Chang says it was the challenge that pushed DSM to venture out of its comfort zone.

A risk that clearly paid off...

"We have kept this range hush hush in Asia until now and wanted to surprise the industry. Which we did today.​ ​We took the risk and are happy we beat BASF in this category, which got bronze,​" says Chang.

Industry reknowed accreditation​

The Best Ingredient Award honours the development of novel actives or functional ingredients that combine scientific excellence, formulation benefits for manufacturers and efficacy for consumers.

Lipotec scooped up first prize with marine ingredient, Acigym which it claims redefines areas sensitive to sagging due to ageing or insufficient physical activity such as abdomen, arms and thighs, by mimicking the effect of endurance exercise.

This year the judging panel comprised of renowned experts in the sector including: - Alain Khaiat, Seers Consulting - Karl Lintner, President of KAL’IDEES SAS - Jack Ferguson, founder of Skinnovation- Marc Pissavini, Director of Basic Applied Research at Coty-Lancaster Group.

Taking joint Bronze were BASF with Tinosorb, an innovative organic particulated UVB and UVAII absorber and Ichimaru Pharcos, who became the first Asian company to win an Innovation Zone award, for its natural whitening ingredient CinderellaCare, which can reduce kinesin expression in melanocyte.