Double-digit attendance increase at in-cosmetics 2014

19-Nov-2014 - Last updated on 18-Nov-2014 at 15:54 GMT

The visitor numbers for in-cosmetics Asia 2014 made for good reading as they were up by 10% as more than 6595 people from across Asia and around the world travelled to Bangkok to meet with over 400 suppliers from 28 countries.

“Thailand boasts 2,000 cosmetics manufacturers and they import 90% of their ingredients,” said in-cosmetics Asia Exhibition Director Sarah Gibson.

“2015 is a particularly important year with the new ASEAN economic community set to open up new opportunities for the personal care industry in the region, so it’s no surprise that this year we hosted more ingredient suppliers than ever-before and the best educational programme thus far.”

Country Focus

According to show organisers, more visitors than ever attended from India and Australia, as well as 30% more Japanese visitors, with it being the in-focus country at this year’s show.

The Japan Country Focus featured the new Japanese Pavilion housing exhibitors from the country, while Marketing Trends Presentations explored the region’s most up-and-coming brands and consumer insights.

There was also a Japanese Product Trail (on top of the ones for anti-ageing, emulsifiers, moisturisers and skin-whitening) showcasing ingredients and finished products inspired by the market.

It has been announced that the Country Focus at in-cosmetics Asia will turn to China in 2015 to spotlight its rapidly growing personal care industry.

Education

The Marketing Trends presentations and Innovation formats returned once again this year as part of the Free Educational Programme giving insight into both the latest and most significant topics affecting the region such as the regional economic integration of the ASEAN Economic Community in 2015, skin-whitening and hair care, as well as market developments in Japan, Thailand and Vietnam.

The Innovation Zone was also welcomed back taking prime position in the centre of the show floor showcasing innovations from a variety of market segments.

A newcomer to this year’s event was the Interactive Formulation Lab which gave visitors expertise and practical skills training in a purpose-built, fully functional lab which was fully booked for most of the show.

Plans are now already underway for the next in-cosmetics Asia, which takes place in Bangkok from 3 to 5 November 2015.