Unilever invests €40 million in catering to China's western markets

By Michelle Yeomans contact

- Last updated on GMT

Unilever invests €40 million in catering to China's western markets

Related tags: Investment

Phase I of Unilever’s facility in the company’s global manufacturing base in Meishan has been completed, which will mainly cater to China's western markets.

The personal care giant has declared China to be the 'market with the greatest potential', and has therefore invested 300 m RMB in the plant, which is set to become a base for Unilever's full product range.

Local analysts report that the facility will house 1,000 staff over the next ten years and will reduce transportation costs for Unilever.

"China is still the best or at least one of the best countries in the world for us to invest in. We hold an optimistic view about this new plant to satisfy the demand in southwest China,​" says Marijn van Tiggelen, president of Unilever North Asia.

According to van Tiggelen, Unilever has 'great confidence' in the economic development of Meishan, where it has been one of the first international companies to set up shop.

In fact, Sichuan has been tipped to become increasingly significant in international economic and trade matters in years to come.

Decline in revenues, despite China having 'the greatest potential'

Although profits were up for the Anglo-Dutch consumer giant last month, Unilever reported a decline in revenues for the previous quarter.

The company noted a slump in China to have impacted its' personal and home care divisions, which it attributed to trade de-stocking.

Full-year profit climbed 6.8% to €5.2 bn, despite a 2.7% fall in revenue to €48.4 bn, which was adversely affected by a 20% sales decline in China in the fourth quarter.

New launches saved the day...

However, in personal care, Unilever reported itself to have grown ahead of weaker markets helped by a strong set of new product launches.

In Asia, the brand said that revenues were boosted by the launch of the Sunsilk Naturals range, which was popular in a host of countries throughout the region.

Likewise, the Baby Dove brand in Brazil was well received by consumers, helping to boost the skin cleansing segment, which was also driven by strong performances by the Lifebuoy and the improved Dove Nutrium Moisture body wash brands.

Related news

Show more

Related products

Caressense™ biofunctional, powering ageless beauty

Caressense™ biofunctional, powering ageless beauty

Ashland Global Holdings Inc | 01-May-2022 | Data Sheet

For the first time, Ashland researchers reveal a natural bioactive that can activate skin’s sensors of touch, the piezos, to release “feel-good” and anti-aging...

中国化妆品与个人护理

中国化妆品与个人护理

Eurofins Cosmetics & Personal Care | 24-Feb-2022 | Product Brochure

欧陆检测技术(深圳)有限公司
欧陆科技集团产品测试实验室 具有领先的技术和先进的设备 设施。我们致力于提供最具成 本效益和最高质量的测试,结 合高效的时间安排和完善的 最终报告,恪守客户至上的服 务承诺。我们的实验室通过了 ISO 17025认证,为在中国进行 采购的国际买家提供各种不...

Follow us

Products

View more

Webinars

Indie Pioneers Podcast

Indie Pioneers Podcast