Indian brands investing in hair care: new ranges launched
A new range of mid-market hair cosmetic products will be launched in May, with the company looking to also introduce two state-wide salon franchise brands, according to its founder, former Sunsilk brand ambassador Jawed Habib.
Jawed Habib Hair and Beauty’s expansion plans may prove a savvy and timely move: market analysts at Trefis recently observed room for further growth in India’s hair care category.
Already strong in the country’s first tier cities, consumers in India are now set to take up salon hair care product consumption across second and third tier cities too, according to Trefis.
These shifting trends are thanks to the increasing influence of a younger consumer generation and urbanisation across the country, the analysts note.
Jawed Habib’s new ranges will initially target salons, but eventually retail in mass market outlets, which will allow the brand penetration into consumers’ homes and increase brand awareness.
Key players in the sector like L’Oreal are expected to increase their share of the professional salon sector by expanding distributor relationships, say the market researchers. Strong demand for hair colourants in the country will also boost the wider sector’s growth.
Franchise salons are poised to offer big growth opportunities, with a $1bn growth in the market expected by 2015, according to Trefis.
This is another point of potential Jawed Habib Hair and Beauty is keen to tap into, with plans for two salon brands (one a beauty palour, one a barber shop) reportedly afoot.
Habib, the brand’s founder, has voiced the hope that the move could help the company reach 5,000 outlets across the country in the next five years, The Economic Times of India has reported.