in-cosmetics coverage

Why Korea? in-cosmetics talks about 'filling the gap' with first event in 10 years!

By Michelle Yeomans contact

- Last updated on GMT

Related tags: Japan, South korea

With Korea tipped as the fourth largest beauty market in Asia, one wonders why the last personal care ingredients focused event was in 2005. Here, show organiser Ivan Rahal explains why Reed Exhibitions has chosen 2015 to fill in the gap.

While Ivan's main concerns were with the task at hand at the Barcelona event earlier in the month, Cosmetics Design wanted to get his thoughts on the upcoming Korea show - the first of its' kind for the in-cosmetics franchise.

According to the head of marketing, Korea has the knack of charming the rest of Asia when it comes to product innovation and creative marketing.

"Our event underlines the success of many Korean cosmetics lines that have gone on to be a big hit in other Asian countries, particularly in Japan and China,​" Ivan tells CosmeticsDesign-Asia.com.

On querying about the Group's investment in a dedicated Facebook page, Rahal tells this publication that it was critical to have a native Korean speaker in-house "to speak to exhibitors and visitors in their own language about show related news."

Tune in to hear more about the upcoming event and why Indonesia could potentially be the next in-cosmetics location in years to come..

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