Pola Orbis to see profits of 20 billion yen in 2015

By Michelle Yeomans contact

- Last updated on GMT

Related tags: Skin care, Human skin color

Pola Orbis to see profits of 20 billion yen in 2015
Japanese cosmetics giant, Pola Orbis has refocused its' strategy in China, stepping up internet sales and streamlining its' efforts to put it on track for a year ending profit of around 20 billion yen ($164 million yen).

The company with business in Asia as well as the US, plans to achieve sales of ¥250 billion by 2020 and is expected to post an operating profit 13% higher than projected this year as it moves to introduce the Pola brand in more domestic stores, as well as in China, where its' been struggling of late.

After acquiring Australian cosmetic brand Jurlique, Pola has been developing the brand in China in an effort to bring it into the black by strengthening internet sales and closing unprofitable stores.

Other products in the portfolio include the 'White Shot Clear serum', 'Live Rich anti-ageing skin care'; 'Aqua Force Extra skin care', 'Balancing skin care', 'H2O Plus Total Source Optimum Serum and All Day Cream', 'B.A The Day Mask', and 'Purely Bright Spot Treatment'.

Innovations..

Back in 2011, Pola Orbis signed a definitive agreement to buy H20 Plus, a developer of marine-based luxury skin care and hair care products.

At the time, H2O plus had a significant and fast-growing global footprint, extending to more than 2,000 prestige retail points of distribution in 22 countries, specifically in North America, Asia, Europe and Latin America.

The range includes a top-selling anti-ageing line, skin care toners, moisturizers, eye care and brightening products, together with a comprehensive range of bath and body, and hair care products.

Pola Orbis has also relaunched its high-end skin care and cosmetics brand 'Pola Apex' as part of a trend for the 'DNA approach' in providing tailored supplements in Japan.

Pola Apex features 2.56 million combinations of skin care programs, so the correct one can be selected for each individual using the unique skin analyser based on the company’s database of 15 million skin types.

Its advertising campaign emphasized the brand’s slogan “analysing your skin type and creating tailored skincare program​,” which raised consumer interest. Sales in the three months after the relaunch registered a 70% increase compared to the previous year.

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