Japan's largest cosmetics portal - @cosme invests in English version

By Michelle Yeomans

- Last updated on GMT

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Japan's largest cosmetics portal - @cosme invests in English version
The largest cosmetics and beauty portal in Japan, @cosme.com has invested in an English-language portal to tap into an even bigger market share.

'@cosme' is the largest portal in Japan for cosmetics and beauty products, registering up to 10 million visitors through various types of devices and racking up 270 million page views.


One in every two women in Japan in their 20s and 30s are reported to be tapping into this database of 250,000 products from 28,000 domestic and foreign brands.

This new English version of the site - 'cosme.com' is stocked with about as many products as the Japanese one, and promises the same 'enjoyable shopping experience', offering users the option of searching for postings or product reviews and new information. 

"Shoppers at "cosme.com" can pick up products listed on the "@cosme Best Cosmetics Award" rankings or make purchases taking into consideration the website's bestseller lists as well as evaluation postings by buyers.​ "

Moreover, the company behind the site, 'istyle Inc.' says that the first 2,000 new members registered to the new site by the end of May will be offered 500 shopping points on June 4 as part of the website's launch celebrations.

"Those who have already registered with the Japanese cosme.com or any other @cosme group websites are not eligible for the bonus points. Foreign shoppers can take delivery of products by using the third-party's forwarding services."

@cosme is also invested in conquering China's market.. 

The large beauty community website has also invested in a Chinese-language service on e-commerce platform Tmall in an effort to conquer the Chinese market.

According to the Shanghai-based China Business News, the operator behind @cosme, iStyle is now looking to expand beyond the domestic market with cross-border e-commerce and wholesale that targets consumers in other countries.

The publication reports 5% of @cosme's users are already from China and that the new service could see the site stock up to 1,000 products over the next six months, with the price in China being marketed the same as in Japan.

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