Sun protection has long been an area of concern in the East, particularly as Asian skin produces more melanin when exposed to UV rays and can easily be damaged and prone to hyperpigmentation.
With this in mind, and with two highly-successful London-based events under its' belt, Summit Events introduced an Asia version of the sun protection conference last year.
There, a panel of 17 speakers delved into advancements in technologies, testing methodologies, claims substantiation, and worldwide regulations and practices for the skin care industry.
Of the 80 industry professionals from 18 countries on the region that attended, they expressed an interest in signing up to another similar event in 2015.
"Overall, we are very pleased with the success of this debut event, and we will be planning to bring the Sun Protection & Anti-ageing Skin Care Conference Asia back again next year," managing director, Sue Trousdale had said, following that inaugural event in Singapore.
However, the plan to run this event again this year has been postponed at what seems like the very last minute..
According to Trousdale; “It takes time for new innovations to surface and for the industry to develop. With that in mind, we feel that a biennel event for Asia will allow us to put together content that is more insightful and current, which will better serve our participants’ needs."
Sun care in Singapore recorded value growth of 5% to generate sales of S$21 million in 2013, according to Euromonitor figures, and this is attributed to new innovations in sun protection with added benefits, driving up the average unit price of the products.
Sun protection is the largest contributor to sun care products, and the category is expected to increase by a constant value CAGR of 3% over the next 5 years.
The segment is expected to see a stable demand as consumers are more aware of the harmful effects caused by UV rays, such as skin ageing and skin cancer.
Companies are likely to educate consumers on the importance of using skin protection products on a daily basis instead of only on sunny days, says the market researcher.