Jumei's concern over China's reduced tariff on imported cosmetics

By Michelle Yeomans contact

- Last updated on GMT

Source: www.dfic.cn
Source: www.dfic.cn

Related tags: Online shopping, International trade

Following China's decision to reduce the tariff on imported cosmetics by nearly 50 per cent, beauty retailer Jumei is worried the cut will affect its' pricing advantage.

The online beauty retailer has expressed concern that the new tariff will threaten its' position as one of the top discounted retailers.

According to Bloomberg, Jumei is concentrated on products that will be charged lower tariffs than other online stores and that the reduced version is not a guarantee that "brands will pass on the savings.”

Apparently Jumei has been fighting off competition from the likes of VIPshop for its' reputation as China's leading online cosmetics retailer for some time now.

In fact, in the fourth quarter period, the retail giant seen a decrease in total orders in 2014 by 5.9% to 9.6 million. 

Popularity of e-commerce in Asia

E-commerce is becoming an increasingly important trend throughout the world, but nowhere more than in the Asia-Pacific region with its fast-growing base of internet users and enormous population.

Studies reveal that e-commerce in Asia will soon be a bigger business than in the Western world, with Forrester Research, a global market researcher predicting that combined internet sales from the region will reach $768bn by 2017, making them bigger than those in Europe and North America combined.

The boom is increasingly being driven by China, as Laurie Du, a Mintel beauty analyst recently told CosmeticsDesign-Asia.com that innovative digital marketing will now be a requirement for companies to take advantage of the countries’ “fragmented” ​use of traditional media and growing internet use.

China’s top site for online makeup is Jumei, an e-commerce behemoth which has mushroomed since its founding in 2012. The firm is now on track to earn a profit of $100m off sales of $1-1.6bn in 2013.

Online sales allows trade to easily cross international boundaries

E-commerce also allows trade to easily cross international boundaries.

SK is a trend setter for Asia-Pacific and increasingly, the rest of the world, with cosmetics, fashion and music from the country becoming highly popular in overseas market- as evidenced by the runaway success of artist Psy in the West.

Chinese online consumers are increasingly eager to purchase Korean cosmetics, with tie-ins with K-pop bands being used as marketing tools by brands such as Nature Republic.

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