Clariant leverages Singapore base to 'get closer to customers'

By Michelle Yeomans contact

- Last updated on GMT

Clariant leverages Singapore base to 'get closer to customers'

Related tags: Southeast asia

Clariant held an opening ceremony last week to celebrate the inauguration of its application lab in Singapore, one it hopes will interact with customers to 'develop tomorrow’s megatrends in Asia Pacific'. 

The new 'consumer care center' will be connected to a global network of marketing, application and technology divisions where experts can provide 'unique' ideas and solutions to solve customers unmet needs in the region.

Customers, partners and members of the media were invited to take part in the opening ceremony where Clariant talked about Asia's need for formulations and sensorial testing for finished products which it says can be translated into substantial solutions.

According to Francois Bleger, regional head of Clariant South East Asia and Pacific, the lab will act as a new kind of platform for customers to interact and jointly formulate answers to the consumers demand of tomorrow.

"The launch of our center for the personal care and home market will offer unique sensorial testing to help our partners to find claims for future trends. It also demonstrates our full commitment to pursuing innovation excellence through local capability​," ​he says.

Adding that; “Clariant’s investment adds diversity to our chemicals industry, enhances our growing consumer care sector, and shows how companies leverage Singapore to get closer to their customers."

Also focused on catering to China's mega trends...

The specialty chemicals player has also been working on catering to China's mega trends for the packaging sector among others, with 'new additives, pigments and master batches'. 

In the last decade, Clariant has invested in production sites and offices in more than 19 of China's cities, including Beijing, Guangzhou, Hangzhou, Panjin, Tianjin, Huizhou and Taipei. 

According to the company, improvements in the standard of living and economic growth in Greater China offers great potential for the company to develop its' business. 

"Clariant is leveraging its' rich international experience and expertise in quality, safety and sustainability to help to upgrade the chemical industry in China to the next level," ​says Jan Kreibaum, regional president of Clariant, Greater China.

Thus, keeping on top of stricter legal requirements and regulations in the chemical industry and increased awareness on environmental and sustainability issues is key.

Related topics: Business & Financial, South East Asia

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