L’Oréal entrusts Singapore University with display design

By Michelle Yeomans contact

- Last updated on GMT

L’Oréal entrusts Singapore University with display design

Related tags: Retailing

L'Oréal's travel retail Asia division has again entrusted the National University of Singapore with the design of an exhibition that showcased 22 of its brands for a recent TFWA event.

The global cosmetics player had previously worked with the NUS students on display & roadshow stands for fragrance and grooming products for men. 

While the students received a professional brief outlining corporate identity, L'Oréal encouraged them to explore 2D and 3D CAD software and experiment with recycled materials during a 13 week design process.

Loreal_Singapore4

Six students were also awarded a six-month internship at the L’Oréal Travel Retail Asia Pacific office in Hong Kong and the opportunity to join L’Oréal as full-time designers.

L'Oréal frequently works with students on new concepts

The international beauty giant recently named a team from the University of Indonesia 'Bisnis.com' as the national winner of its' Brandstorm competition for their 'Absolute Jetset' concept for the Lancôme brand.

Brandstorm is L'Oréal's business competition for students to unleash their creativity and apply ground-breaking ideas to one of the cosmetics giant’s international brands and distribution channels.

Coached by top executives, competing teams were given the choice to work with global advertising agencies in designing a marketing strategy in the area of travel retail.

'Bisnis.com' developed a new service for Lancôme's travel retail stores that replicates first class treatment on planes.

The goal is to increase the brand's sales by 60 per cent by developing the travel retail market business unit for travelers at every stage of their journey - from the airport, to duty free stores and aboard the plane.

L'Oréal's program has been running over 23 years and was introduced in Indonesia in 2009.

According to Restu Widiati, director of human resources, L'Oréal Indonesia; “It is the company's strategy to identify the best talent to become actively involved in promoting the company and to contribute to the beauty industry in Indonesia."

In 2011, Widiati says the national winner of the competition in Indonesia went on to win third place in the international competition in Paris, beating teams from more than 40 countries.

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