Shiseido snaps up former Estée Lauder VP to help with 'Vision 2020' plan

By Michelle Yeomans

- Last updated on GMT

Shiseido snaps up former Estée Lauder VP to help with 'Vision 2020' plan

Related tags Vice president

Shiseido has hired former Estée Lauder Asia-Pacific VP, Roxana Daver to manage its global business development unit as it pushes forward with 'Think Global, Act Local' strategy.

Daver will take her seat as senior vice president on September 1st, 2015.

The appointment follows Shiseido's announcement last year regarding its 'Vision 2020,' plan, where the company has re-structured its brand businesses into prestige cosmetics, personal care and 'professional', with the aim of developing strong brands and implementing appropriate marketing plans.


Under this new system, each brand will be cultivated based on region and market specific needs, while also accelerating decision making and product development in each region.

In her new role, Daver will assist Masahiko Uotani, President and CEO of Shiseido in coordinating the overall global business operations of the company's six regions.

Specifically, she will provide the regions’ support and coordination with the Headquarters in the development of operational strategies.

Roxana’s in-depth global knowledge in prestige cosmetics and fragrances, multi-cultural and multi-linguistic capabilities including Japanese and her warm and friendly personality make her perfectly suited to helping us drive our rejuvenation efforts and build One Shiseido globally,​” says Mr Uotani.

Full steam ahead with 'Vision 2020'...

After curbing its' R&D spending in the aftermath of the 2008 global financial crisis, Shiseido has re-invested in the area again with hopes to boost group sales above the 1 trillion yen mark by 2020.

The 30 billion yen R&D facility in Yokohama, scheduled to open in 2018 will act as an open lab for dermatological research expected to lead to new skin care and colour cosmetics products for Southeast Asia, the U.S. and Europe.

"In terms of world markets, given that Japanese quality serves as a strong competitive advantage, we will continue to set the basis for basic and generic research in Japan, where Shiseido was born, to support future growth."

The company says it is important that its' researchers stay in touch by never falling unaware of the changes in the times or the city, directly feeling the dynamism of ordinary people and the changes in people's lifestyles.

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