PCHi 2016 to bridge Chinese and foreign company gap with 'more English conferences'

By Michelle Yeomans contact

- Last updated on GMT

PCHi 2016 to bridge Chinese and foreign company gap with 'more English conferences'

Related tags: Personal care industry, Cosmetics

Returning to Shanghai in March, 90% of PCHi's 2016 booths have already been booked up as organisers report the show to be the most diverse and robust edition to date.

Industry revenue in China is expected to reach US$23.6 billion by 2020. With its huge market potential, it is a hot spot for global cosmetics manufacturers and ingredients suppliers.

The ninth edition of this three day event hopes to bridge the gap between Chinese and foreign cosmetics companies, and pave the way for entry into China’s personal care industry.

In an effort to achieve this, more conference sessions in English will be incorporated into the education programme to cater to international audiences.

Industry knowledge

Delegates can expect to gain industry knowledge from a panel of world-renowned speakers, including representatives from government bodies, associations, and industry research companies.

Sharing preliminary plans for PCHi 2016, Elynn Xu, Project Manager, Reed Sinopharm Exhibitions (RSE), says; “PCHi has now become a directive event, and as China’s number one sourcing platform for the global and personal care industry, the show sets the tone for the industry early each year.

"We look forward to presenting a number of new segments and marketing elements that promise to bring richer content and a fresh experience to exhibitors and visitors. More details will be revealed at a later stage.”

Innovation Laboratory

Apart from a fuller exhibitor profile that includes companies from testing, machinery, and fragrance sectors, PCHi will present an ‘Innovation Laboratory​’ that offers hands-on interaction and learning opportunities.

The New Products Showcase, which saw positive reception from both exhibitors and visitors alike at PCHi 2015, will also make a return next year with an expanded presentation area.

It will feature innovations from at least 20 companies. Additionally, PCHi’s official mobile app, launched during PCHi 2015, will undergo a revamp to provide exhibitors and visitors with an enriched user experience. 

By constantly innovating and improving show features with each passing year, we demonstrate our commitment to enhancing the PCHi experience for everyone participating in the event,” Xu added. “We want our show to reflect the dynamic nature of the personal care industry, and have high hopes for the coming edition.​”

Related topics: Market Trends, East Asia, China

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