China's beauty market offers scope for 'quick growth and loyal consumers'

By Michelle Yeomans

- Last updated on GMT

China's beauty market offers scope for 'quick growth and loyal consumers'

Related tags Skin care China

According to market analysts, there is still real opportunity for beauty companies to further educate Chinese consumers and add to their skin care routines with more products.

The latest research from Kantar Worldpanel shows that the average number of skin care products bought per China household totals at around three.

This means that there is still an opportunity for brands to offer more to the beauty routine compared to the neighbouring Korean market which has an average of seven skin care items per household.  

However, international players be warned! Local Chinese manufacturers have rapidly been developing their offering and giving the market a value for money option that is proving to be real competition. 

in-cosmetics Asia shines the spotlight on this opportunity 

According to in-cosmetics Asia show organisers, the recent growth of the Chinese market and the opportunity that exists there for cosmetics companies means that it was the natural choice for the 'Country Focus' at this year’s event in Bangkok​.

The show will host over 40 Chinese personal care ingredients suppliers with a dedicated Chinese pavilion highlighting some of the most innovative companies from the country.

There will also be a Chinese focused Product Trail that will allow visitors to easily identify the most inventive ingredients the region has to offer and meet the key players in the market. 

Cosmetics Design's 'go to' expert on the Asia Pacific region, Florence Bernardin will be at the show and is set to give numerous presentations on the country such as; ‘Herbal medicine meets the modern age in China’ (​3rd​ November, 12:00-12:45), ‘What’s hot and what’s not in China’ ​( 4th​ November, 16:00-16:45) and ‘China vs Asia: the different faces of anti-ageing’ ​(5th​ November, 11:00-11:45). 

The Chinese cosmetics market is fascinating and dynamic, with consumers influenced by a range of factors, many of which are unlike those seen anywhere else in the world. These presentations will provide valuable information on this market and how to meet the needs of consumers and their evolving beauty routines,​” says Florence.

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