Premium Chinese brand, Herborist aims for global domination

By Michelle Yeomans contact

- Last updated on GMT

Premium Chinese brand, Herborist aims for global domination

Related tags: Skin care range, Skin, United states

As Chinese cosmetics gain momentum in the West, Jahwa's premium brand, Herborist is venturing into North America with a range based on its hundred year expertise in ancient ingredients and techniques.

Herborist, recognized for its yin-yang imagery, was launched more than 110 years ago in Shanghai.

Today, after fighting to claim its place in European stores and emphasizing its connection to Chinese culture, the skin care range has a niche following in Douglas and Sephora chains in France, Germany Italy, Spain and Poland.

Now the ambitious brand has plans to conquer North America and the UK by 2016 with marketing head Subrina Liu leading the way with global domination.

"China is still the base of the brand, but I've dreamed of making a Chinese brand international and Herborist is ready​," Liu told adage.com.

Skin care products based on traditional Chinese herbs

State-of-the-art extraction processes that use herbs to treat skin conditions such as atopic dermatitis, psoriasis, seborrhea and acne is starting to become a trend of its own around the world.

Herborist's introduction of TCM dermo-cosmetic products has come full circle as it witnesses a market now ready for more advanced clinically tested products.

Another dermo-cosmetics brand, launched just over 16 years ago, Kamedis has been working on skin care products based on the screening of over 500 traditional Chinese herbs.

Its move into China follows the brand gaining significant market share in Israel, Europe and the US.

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