Beauty e-tailer plows ahead with strengthening its Asia reach

By Michelle Yeomans

- Last updated on GMT

Beauty e-tailer plows ahead with strengthening its Asia reach

Related tags Hong kong China Online shopping Retailing

It's full steam ahead for China e-tailer which has invested in a Hong Kong base to engage more with brands and retailers across Asia, and to make it easier, and quicker for international merchants to ship directly to consumers in China.

The Hong Kong office is intended to help expand its local market presence and warehousing capabilities, enabling it to better engage with brands and retailers across Singapore and major Southeast Asian markets, who are looking to tap the online retailer's 118 million active users in Mainland China.

The company plans to employ a team there to focus on targeting and attracting new retail partners from around the region.

"We have seen rapid growth in demand from our customers for Asian brands and products, and from leading brands and retailers across the region who want to reach our huge base of upwardly mobile customers," ​says's chief human resources officer, Rain Long. 

"This new office will expand our ability to attract and service brands from around the region, and ultimately to ensure that we continue to bring our customers the most exciting and diverse selection of international products."

To help with warehousing, customs clearance and shipping services from Hong Kong to Mainland China, has teamed up with logistics provider, Cosco Logistics.

"This partnership gives our customers easy access to more of the best Asian and international products, and allows more regional and global retailers to target our unrivaled base of Chinese consumers directly from Hong Kong​," said Carol Fung, Vice President of

Sa Sa also jumps on board..

As part of its efforts in Hong Kong, also announced that Asian cosmetics retailer Sa Sa will launch a flagship store on its platform offering a range of international cosmetics brands and products available online in China.

It will be synchronized with the company's global ecommerce portal,, to ensure that's customers have easy and immediate access to the full range of products available on Sa Sa's global site.

"We're excited to partner with and to give Chinese consumers more extensive access than ever before to Sa Sa's huge selection of globally renowned cosmetics brands. has an unmatched reputation for guaranteeing quality, convenience, and service, and we're looking forward to working with them to deliver a premium online shopping experience to consumers throughout China​," said Sa Sa Chief Financial Officer, Dr. Guy Look.

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