Beauty e-tailer JD.com plows ahead with strengthening its Asia reach

By Michelle Yeomans

- Last updated on GMT

Beauty e-tailer JD.com plows ahead with strengthening its Asia reach

Related tags Hong kong China Online shopping Retailing

It's full steam ahead for China e-tailer JD.com which has invested in a Hong Kong base to engage more with brands and retailers across Asia, and to make it easier, and quicker for international merchants to ship directly to consumers in China.

The Hong Kong office is intended to help JD.com expand its local market presence and warehousing capabilities, enabling it to better engage with brands and retailers across Singapore and major Southeast Asian markets, who are looking to tap the online retailer's 118 million active users in Mainland China.

The company plans to employ a team there to focus on targeting and attracting new retail partners from around the region.

"We have seen rapid growth in demand from our customers for Asian brands and products, and from leading brands and retailers across the region who want to reach our huge base of upwardly mobile customers," ​says JD.com's chief human resources officer, Rain Long. 

"This new office will expand our ability to attract and service brands from around the region, and ultimately to ensure that we continue to bring our customers the most exciting and diverse selection of international products."

To help with warehousing, customs clearance and shipping services from Hong Kong to Mainland China, JD.com has teamed up with logistics provider, Cosco Logistics.

"This partnership gives our customers easy access to more of the best Asian and international products, and allows more regional and global retailers to target our unrivaled base of Chinese consumers directly from Hong Kong​," said Carol Fung, Vice President of JD.com.

Sa Sa also jumps on board..

As part of its efforts in Hong Kong, JD.com also announced that Asian cosmetics retailer Sa Sa will launch a flagship store on its platform offering a range of international cosmetics brands and products available online in China.

It will be synchronized with the company's global ecommerce portal, Sasa.com, to ensure that JD.com's customers have easy and immediate access to the full range of products available on Sa Sa's global site.

"We're excited to partner with JD.com and to give Chinese consumers more extensive access than ever before to Sa Sa's huge selection of globally renowned cosmetics brands. JD.com has an unmatched reputation for guaranteeing quality, convenience, and service, and we're looking forward to working with them to deliver a premium online shopping experience to consumers throughout China​," said Sa Sa Chief Financial Officer, Dr. Guy Look.

Related news

Show more

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 11-Jun-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 23-Feb-2024 | Sponsored Link

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

Give collagen and your products a boost

Give collagen and your products a boost

Content provided by Lycored SARL | 14-Feb-2024 | White Paper

Lumenato, Lycored’s scientifically supported proprietary wellness extract, gets to work quickly complementing and protecting the structural benefits of...

Follow us

Products

View more

Webinars

Podcast

Beauty 4.0 Podcast