Fragrance industry supports the 'heightened abilities' of the visually impaired

The 'College of Fragrance for the Visually Impaired' helps students who suffer from sight problems, find a job in the fragrance industry through programs that teach you how to really smell raw materials, identify those scents and product evaluation.

At the conference, managing director, Sheetal Desai at CPL Aromas India revealed how the college's research, carried out by the Institute for the Blind of India, found that those with visual impairment have great affinity and heightened abilities when using their olfactory senses.

The college is an initiative funded by fragrance industry partners and the one-year education program is free to students, who travel from across India to apply to the College for admission.

Technology training includes the use of JAWS software (Job Access With Speech), MS Outlook Office and e-mailing. Students develop skill in Braille and also learn many personal development techniques, useful in both social and employment settings.

One of its graduates, Shankar Jaybhay has been engaged in work at Anthea Aromatics Pvt as a chemist in their Quality Control department on completing his education at COFVI.

'The effect of aromas in beauty is not quackery'​

Organic beauty brand Intelligent Nutrients has in recent years invested in in-store experiences that scientifically show the impact aromas have on the individual's energy levels or psychology, by graphing the body's reaction before and after smelling an aroma. 

This work around 'aroma therapeutics' represents a shift in the industry where formulators are creating to meet demand for scents that purify, enhance and preserve the body, mind and spirit.

The opportunities are endless in offering personable experiences, particularly with Intelligent Nutrients' products as consumers are able to establish what aroma most suits them from the effect it has on their energy levels.

The brand's '​oxygen bar' is also infused with specific aromas, so if your energy level is low or you are jet-lagged a formulation can be concocted to create an impact to your well-being which takes less than 5 or so minutes to inhale.