The modern man is concerned with his appearance and gone are the days where the necessary wash and shave will suffice, in fact men are seeking out and are willing to invest in specific skin care solutions now more than ever.
According to the Korean company, 'almost all men shave for up to five minutes a day' and this can irritate the skin, leave razor burns or even puss-filled bumps or abscesses as a result of the hair follicle becoming infected with a strain of strep or staph.
Thus, this firm set about developing a device that works with all types of razors - dry, wet etc. that cuts down the time of a shaving routine, opens up the pores and allows for smoother shaving by keeping the skin supple.
"The T-mer device sterilizes the bacteria on razors and also saves steps in the shaving routine, you just have to wait 30 seconds for the steamer to get going," company rep, Juno Kang told CosmeticsDesign-Asia.com.
Personalized option for different skin issues
Each device features a built-in basket to house recommended ingredients from BAE's website that will deliver their nutrients to the skin as the steam emanates from the technology.
Depending on the individual's skin care concerns, they can opt for mung beans to get rid of pimples, rice powder for its whitening and moisturizing properties, black sesame for dark circles and pigmentation issues or soybean for its vitamin E and anti-ageing properties.
Male grooming innovation booms in Asia
According to market researcher Kline, despite Europe still occupying the position as the largest men’s market, it is in Asia where the pace has really picked up.
The markets in Japan and South Korea are benefiting from male grooming, including the use of cosmetics, as an entrenched socially encouraged practice wherein men are seeking to retain a youthful and appealing look.
By contrast, within China and India, male grooming as a trend has only recently been developing its significant potential and is being assisted by greater disposable income among consumers.
"[We have seen a] major cultural shift observed across all age groups of men in countries previously reluctant to extend male grooming beyond basic cleaning and shaving. Essentially, this is opening up a largely untapped market that consists of half the population," notes Nancy Mills, Kline's Consumer Products Practice Industry Manager.