Kadalys looks to conquer Asia with 'first' line of banana tree infused anti-ageing products

By Michelle Yeomans contact

- Last updated on GMT

Kadalys looks to conquer Asia with 'first' line of banana tree infused anti-ageing products
Kadalys of France is seeking success in Asia as it claims to be the first natural cosmetic brand to incorporate French banana tree anti-oxidants in anti-ageing treatments.

Heavily influenced by Creole medicine, the skin care brand which has built its range around the benefits of the banana tree is currently seeking distributors in Asia, especially China.

For centuries, the banana tree, referred to as “the herb of a thousand uses​” holds a special place in the traditional medicine of the French Caribbean islands where it is used for its soothing, healing and revitalizing cosmetics properties.

After being initiated into these practices at an early age, Shirley Billot established Kadalys in 2011 as a way of combining her desire to highlight ancestral banana tree cosmetic practices with a passion for botanical research.

Proving a point...

The ambitious entrepreneur went on to launch a research program to further investigate the anti-ageing power of banana trees to prove that the herb is naturally rich in minerals, vitamins, phytosterols and polyphenols, which give it 'extraordinary anti-ageing properties'.

After three years of R&D, the brand is ready to launch two new active ingredients which feature the concentrate of the plant's whitening and soothing properties - ideal for Asia's skin care market needs, that have been certified organic by Ecocert.

Kadalys’ products has also been recognised by the Victoire de la Beauté Awards, the most prestigious prize in France in the cosmetics industry in 2013/2014, for their texture, perfume and efficiency.

Anti-ageing segment attracts some unusual ingredients

Cosmetics Design has noted some exciting and unusual developments emerging from the anti-ageing arena in 2015.

Skin care company Startlet Derma earlier this year revealed that its work with sea anemones ​has led to the development of a natural microinjection system based on the stinging cells found within the ocean-dwelling creatures.

The team say that the same micro injectors used by sea anemone to inject venom into their prey can be collected to deliver the likes of anti-wrinkle and brightening creams, deeper into the skin. It offers, the company claims, a sustainable way to deliver higher amounts of marine collagen.

Beauty products containing snail extract have been enjoying booming sales lately, particularly in the Asia Pacific region.

One brand in particular; 'It’s Skin', has seen success in the region, with a product that contains 12,600mg of a filtrate of snail slime​, and enthusiasm for the ingredient is spreading globally.

"One of the products sells every 6 seconds all over the world, and its sales are expected to exceed 5 million soon, if the trend continues​," a company rep told Business Korea.

Related topics: Brand Innovation, Skin Care

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