P&G to better cater to South Asia with Telangana hub

By Michelle Yeomans contact

- Last updated on GMT

P&G to better cater to South Asia with Telangana hub

Related tags: Southeast asia, East asia, Asia

Proctor & Gamble India is the latest cosmetics giant scrambling to better cater to South East Asia, with a center in Telangana that will focus on the home, beauty, baby and feminine care segments. 

International personal care brand, P&G plans to recruit 50 'highly skilled professionals' to begin with, which will be scaled up to 100 later down the road as reps note the location is the best destination for expanding their activities in the country.

According to P&G India's managing director Al Rajwani; the company is also looking at expanding its existing unit in the Mahaboobnagar district, located in an area of 171 acres and is seeking help from the government in its efforts.

Chief minister, Rajwani is behind the idea for the firm to have a large base in Telangana, and regarding corporate social responsibility, the MD was recommended to work in the area of KG to keep the brand up to date with best practices.

P&G's Asia division plows ahead...

Korea's Procter and Gamble division recently announced it is investing more in an 'e-commerce channel' as well as the latest in digital technology.

E-commerce is becoming an increasingly important trend throughout the world, but nowhere more than in the Asia-Pacific region with its fast-growing base of internet users and enormous population.

As P&G Korea looks to e-commerce to increase its online sales, the brand is also opting for the latest digital technology in oral care.

According to regional CEO Lee Sue-kyung, online sales for P&G in Korea are the second-largest after China in Asia, thus further investment in this area is the right move forward.

"We see constant growth in Korea as P&G has posted an average of 20 per cent sales growth in the past three years,​" Sue-kyung said during a press meeting at the Park Hyatt Hotel.

"We are always trying to see the future. But it's hard to give specific information about trends that will affect our business. What I can say at the moment is that we are paying attention to information technology and digitalization​," she adds.

Lee Sue-kyung is the first Korean woman to lead a local branch for the consumer goods giant. She started with Procter and Gamble as an assistant brand manager in 1994 and has served in various positions since.

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