The company says this move is to bring it more into the digital world, making it easier to perform an instant online search for fragrances with a user-friendly navigation tool and a comprehensive search function.
“Symrise has been a pioneer in the fine fragrance genealogy and is still a step ahead by now going digital with its unique family tree of fragrances for smart phones and tablets,” says Isabelle Vacheret, Senior Vice President Global Marketing Scent & Care at Symrise.
Vacheret explains that with people spending more time on mobile devices to surf the internet or use social media, creating an app for its fragrance tool was the most logical step forward.
“It will give our customers an instant and time-saving experience of our Fine Fragrance Genealogy as they may now access it whenever and wherever they want,” she adds.
The new app will feature user-friendly navigation guides directly to product families, the alphabetical index or a direct search function, and with a practical zoom and scroll function, Symrise says it will enable users to swiftly manoeuvre through all nine fragrance families and go directly to their fragrance of choice.
Within this search, every fragrance family and single fragrance will have a detailed description, and the app also supports connectivity by adding preferred scents to favourites and a share via e-mail functionality.
The app is based on the Symrise Fine Fragrance Genealogy which is a current and historical guide of the most popular scents, grouped into feminine and masculine fragrances and the nine fragrance families.
Over 40 years, Symrise has been mapping the most successful and popular fragrances worldwide and has clustered them into a tabular overview according to their launch year and fragrance family.